About Inside the Sole

Welcome to Inside the Sole, a blog inspired by real world experience in retail, entrepreneurship, and the evolving world of digital marketing.

For more than a decade, I owned and operated Strut Shoetique, a retail shoe business that gave me firsthand experience in building customer relationships, promoting products, and navigating the challenges of entrepreneurship. My experience included operating a brick-and-mortar store and a website, using email marketing to share new arrivals, and sending promotional text messages to customers who chose to receive them. I also used flash sales to create excitement and connect with customers both online and in-store.

These experiences helped me understand that successful marketing is about more than selling a product. It is about understanding customers, communicating in ways that are meaningful to them, and creating experiences that encourage them to return.

My journey has also included learning how to adapt when life and business take unexpected turns. Today, as I continue my education and explore new approaches to mobile marketing and digital growth, I am bringing together what I have learned as a business owner with what I am learning in the classroom.

Inside the Sole is a space to share those insights. Through this blog, I explore mobile marketing, customer engagement, retail strategies, entrepreneurship, and the opportunities digital tools create for businesses. My goal is to connect academic concepts with practical experience and share ideas that can help businesses grow and build stronger relationships with their customers.

Thank you for being here. I invite you to explore the blog and join me as I continue learning, growing, and looking at business from the inside out.